Rungstedgaard corporate branding
Rungstedgaard is a leading hotel and conference centre, located on the Danish coast between Copenhagen and Helsingoer. The hotel’s director Stine Kold tells us how they wished to develop the Rungstedgaard corporate branding and identity in order to expand and to begin servicing more companies outside of the existing insurance industry clientele. Rungstedgaard has been working with Profilbureauet in developing their brand since 2007.
Defining items of identity
Defining items that represents Rungstedgaard’s conference facilities is important in the branding of Rungstedgaard. Stine Kold emphasizes that they always put a lot of thoughts into how they stand out by the products that they give to their customers whilst they are at the hotel, but also by the gifts that they send out to them for Christmas time and around the summer holidays.
At a time when emails and websites has had an impact on how most messages are being communicated, Rungstedgaard has enabled themselves to standout with their brand communication and awareness through physical products.