Rungstedgaard Corporate Branding
Rungstedgaard is a leading hotel and conference centre, located on the Danish coast between Copenhagen and Helsingor. The hotel’s director Stine Kold tells us how they wanted to develop the Rungstedgaard corporate branding and identity, to expand and to servicing more companies outside of the existing insurance industry clientele. It is around this time in 2007 that Rungstedgaard has been working with Profilbureauet in developing their brand.
Defining Items of Identity
In branding Rungstedgaard’s conference facilities, there is a need to define items that represent the brand and what it stands for. Stine Kold ensures that they always put an emphasis on how they stand out, both by the products that they give to their customers whilst they are at the hotel, but also the gifts that they send out to them for Christmas time and around the summer holidays.
At a time when emails and websites has had an impact on how most messages are being communicated, Rungstedgaard has enabled themselves to standout with their brand communication and awareness through physical products.