Joe and the Juice Merchandise
In 2014 we delivered the first branded ceramic coffee mugs to one of Denmarks newest and most popular coffee and juice bars, Joe & the Juice. These custom made branded coffee mugs provide a way to extend and enhance the brand experience, by being able to offer their customers a choice of having their coffee in a ceramic mug, which also reflects the size and colours of their now famous paper cups.
Short Film on Producing the Joe and the Juice Mugs
We worked closely with Joe & the Juice to ensure that the product was true to the vision and style of the brand. Our designers produced illustrations of product that were also used to commission early mock up versions of the mugs.
Joe & the Juice Merchandise Opportunity
For many companies, merchandising is a way to extend a brand experience, and it can also offer new revenue channels in the retail model.
For Joe & the Juice, the popularity of their coffee by a growing loyal customer base, potentially provides a new opportunity for them to also sell their mugs in store. Extending the brand’s exposure into the home could build on the brands strength.