Joe And The Juice

Custom branded coffee mugs provide a way to extend and enhance the brand experience by offering the customers a choice of having their coffee in a ceramic mug, which also reflects the size and colours of their famous paper cup.

For many companies, merchandising is a way to extend a brand experience, and it can also offer new revenue channels in the retail business. For Joe & the Juice, the popularity of their coffee and brand provides an opportunity to also sell their mugs in-store. Extending the brand’s exposure into the home could build on the brand’s strength.