Case: Elle Magazine
Most magazines will notice a sizeable uplift in sales with a carefully targeted free promotional gift. The right gift will impose its value proposition and hopefully push the potential subscriber over the line to commit to buying the title or even better to commit to buying a subscription.
Pitch an eye-catching gift with the right title to entice new readers as well as reinforce loyalty amongst existing readers, which keeps circulations high and advertising clients happy. Including a carefully selected cover mounts promotional gift is one of the best ways to achieve this – and they have been consistently proven to boost sales.