Retail packaging
Case: Adidas
Unique packaging for targeted promotion. Custom packaging and labeling is extremely important for sales. In order to sell a product well, a package needs to be designed in such a way that it get noticed and is easily identifiable. The fact is that consumers simply do judge a product by its cover. When a brand has designed labels and packaging in a way, and with a colour combination that our brains associate with their product is is a succes.
